Courses Overview : Diploma In Digital Marketing(DGM)

What is Diploma in Digital Marketing?

A diploma in digital marketing is a post-secondary education that teaches you the skills required to plan, manage and execute digital marketing campaigns. The curriculum for this diploma typically covers topics such as:

• Search Engine Optimization (SEO): This is the process of optimizing websites and web pages so that they rank higher in search engine results pages (SERPs).
• Pay-per-click (PPC) advertising: This is a type of online advertising where businesses pay each time someone clicks on their ad.
• Social media marketing: This is the process of using social media platforms such as Facebook, Twitter, and Instagram to promote a business or product.
• Email marketing: This is the process of sending promotional emails to a list of subscribers.
• Content marketing: This is the process of creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience.
• Analytics: This is the process of collecting and analyzing data to track the performance of digital marketing campaigns.

Upon completing a diploma in digital marketing, you will have the skills and knowledge to pursue a career in digital marketing. This is a rapidly growing field, and there is a high demand for qualified professionals.

Here are some of the benefits of getting a diploma in digital marketing:

• Increased job prospects: The demand for digital marketers is growing rapidly, and a diploma will give you the skills and knowledge you need to succeed in this field.
• Higher salary: Digital marketing professionals earn significantly more than those in other fields.
• Flexibility: Digital marketing is a versatile career, and you can work in a variety of industries, from small businesses to large corporations.
• Job satisfaction: Digital marketers report being very satisfied with their jobs, and they enjoy the challenge of constantly learning new things.

If you are interested in a career in digital marketing, a diploma is a great way to get started. There are many accredited programs available, and most of them can be completed online or in a hybrid format. With a diploma in digital marketing, you can open up a world of possibilities for your career.

Here are some of the top colleges and universities that offer diploma programs in digital marketing:

• American Marketing Association (AMA)
• Digital Marketing Institute (DMI)
• HubSpot Academy
• Simplilearn
• Udacity
• Udemy

These colleges and universities offer a variety of programs, so you can find one that fits your needs and budget. They also offer flexible learning options, so you can complete your degree on your own time.

If you are not sure if a diploma in digital marketing is right for you, there are a few things you can do to find out more. First, talk to someone who works in digital marketing. They can give you firsthand insights into the field and let you know if it is a good fit for your skills and interests. Second, research different programs and compare their curriculum, costs, and learning options. Finally, consider taking a few online courses to get a taste of what digital marketing is all about.

If you are looking for a rewarding and in-demand career, a diploma in digital marketing may be the perfect choice for you. With the right skills and knowledge, you can launch a successful career in this exciting field.

Benefits of a Diploma in Digital Marketing

• Increased job prospects: The demand for digital marketers is growing rapidly, and a diploma will give you the skills and knowledge you need to succeed in this field.
• Higher salary: Digital marketing professionals earn significantly more than those in other fields.
• Flexibility: Digital marketing is a versatile career, and you can work in a variety of industries, from small businesses to large corporations.
• Job satisfaction: Digital marketers report being very satisfied with their jobs, and they enjoy the challenge of constantly learning new things.

Highlights of a Diploma in Digital Marketing

• Learn the latest digital marketing trends and technologies.
• Develop the skills and knowledge to plan, manage, and execute digital marketing campaigns.
• Gain hands-on experience through internships and projects.
• Network with other digital marketing professionals.
• Build a strong portfolio of work.

Fees Structure for a Diploma in Digital Marketing

The fees structure for a diploma in digital marketing varies depending on the college or university you choose. However, you can expect to pay anywhere from INR 50,000 to INR 200,000 for a 1-year program.

Skills Required for a Diploma in Digital Marketing

• Strong communication and interpersonal skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Ability to learn new things quickly.
• Strong analytical and problem-solving skills.
• Creativity and innovation.
• Proficiency in using digital marketing tools and software.

Cut Off for a Diploma in Digital Marketing

The cut off for a diploma in digital marketing varies depending on the college or university you choose. However, you can expect to need a minimum of 50% in your 10th and 12th standard exams. You may also need to take an entrance exam.

Syllabus for a Diploma in Digital Marketing

The syllabus for a diploma in digital marketing typically covers the following topics:

• Introduction to digital marketing
• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Social media marketing
• Email marketing
• Content marketing
• Analytics
• Project management

Specializations in a Diploma in Digital Marketing

There are a number of specializations available in a diploma in digital marketing. These include:

• Search engine marketing (SEM)
• Social media marketing (SMM)
• Content marketing
• Email marketing
• Analytics
• Project management

What After a Diploma in Digital Marketing

After completing a diploma in digital marketing, you can work in a variety of industries, including:

• Advertising
• Marketing
• Public relations
• E-commerce
• Technology
• Media
• Education
• Healthcare
• Non-profit

You can also start your own business as a digital marketer.

Salary for a Digital Marketing Professional

The salary for a digital marketing professional varies depending on experience, skills, and location. However, you can expect to earn an average salary of INR 5 lakhs per year.

Job Profiles for a Digital Marketing Professional

Some of the job profiles available for digital marketing professionals include:

• Digital marketing manager
• Search engine optimization (SEO) specialist
• Pay-per-click (PPC) advertising specialist
• Social media marketing specialist
• Content marketing specialist
• Email marketing specialist
• Analytics specialist
• Project manager

Employment Areas for a Digital Marketing Professional

Digital marketing professionals can find employment in a variety of industries, including:

• Advertising
• Marketing
• Public relations
• E-commerce
• Technology
• Media
• Education
• Healthcare
• Non-profit

Top Private Colleges in India for a Diploma in Digital Marketing

Some of the top private colleges in India for a diploma in digital marketing include:

• Indian Institute of Mass Communication (IIMC)
• Symbiosis Institute of Media and Communication (SIMC)
• Amity University
• Manipal University
• Christ University

Top Government Colleges in India for a Diploma in Digital Marketing

Some of the top government colleges in India for a diploma in digital marketing include:

• Jamia Millia Islamia
• Delhi University
• Mumbai University
• Pune University
• Calcutta University

How To Get Admission For Diploma In Digital Marketing? 

The Admission Procedure For Diploma In Digital Marketing Course Is Based On The Performance In The entrance Examination Or On A merit Basis. The Admission Process May Also Include Personal Interviews And Group Discussions. The Admission Process Does Not Change Drastically For The Aspirants Of Diploma, Irrespective Of Their Specialization.

Apply For The Course:

Students Can Apply Online Or Offline. For Applying Online Students Are Required To Visit The Official Website Of The Colleges They Are Interested In And Start The Application Process By Giving Out Their Name, Phone Number, Email Address, Course They Are Interested In, Etc. For Offline Registration, The Students Must Visit The Respective College And Fill Out The Application Form By Attaching The Required Documents.

Selection Criteria

Once Your Application Is Accepted, Based On The College, There Might Be A Final Round Of Group Discussion Or Personal Interview Before Confirmation Of Admission. Shortlisted Students Have To Go Through The College Selection Process, And It Includes A written Test, GD, And PI.

Eligibility For A Digital Marketing Course?

1. Any Minimum Graduate Students Who Had An Interest In The Digital Marketing Side Can Go For This Digital Marketing Course Content And Can Take A Certified Exam.
2. Candidates Should Get The Required Skills To Begin A Career In The Digital Marketing Field.
3. If You Want To Eligible For The UG Course In DMCA, You Should Clear 10+2 Or Equivalent From An Acknowledged University Or Board
4. For The Candidates Who Are Interested To Do PG In Digital India Course, Must Be A Graduate And Clear 10+2+3 From A Recognized University.

Entrance Exams For Diploma In Digital Marketing.

Students Need To Appear For The State Level Or National Level Entrance Exam Based On Their Choice Of Institution. Listed Below Are Some Of The Important Examination That Is Held Across The Country: 

1. CAT
2. MAT
3. GMAT
4. XAT

A Quick Glance At The Diploma In Digital Marketing Entrance Exams 

Students Applying For The Course Need To Have A Comprehensive Understanding Of The Exam Pattern And Syllabus.

1. The Question Paper Is Divided Into Three Sections.
2. Aspirants Will Be Tested On Their quantitative, Verbal/reading, Data Interpretation, And Reasoning Skills.
3. The Exam's Time Duration Has Been Reduced From 180 Minutes To 120 Minutes With A Sectional Time Limit Of 40 Minutes.
4. The Pattern Of The Exam Is Online Or Offline Mode.
5. The Exam Pattern Changes According To The Colleges They Want.

Preparation Tips For Diploma In Digital Marketing?

Diploma Digital Marketing Is An Exciting Course, And One Needs To Be Digitally Strong And Learn Marketing Nuances To Promote Products.

Get Hold Of The Syllabus: Get Hold Of The Examination Syllabus You Are Preparing For.

Make A List Of Topics-wise Strengths And Weaknesses. Work On Them Rigorously.

Time Table: Make A Month-wise Preparation Plan. The Candidates Can Go Through The Syllabus For The Examination They Are Preparing For, And Make A Timetable Or Routine After Going Through The Syllabus. The Candidate Must Dedicate At Least 6-8 Hours To The Studies Daily. 

How to Learn Digital Marketing for Free

To become a successful digital marketing consultant, you need to develop the skills required to work with all online marketing technologies.

In addition, you need to acquire the necessary knowledge so that you can combine them together to achieve the best possible outcome.

It’s hard work that requires a lot of patience and perseverance but the good news is that you don’t have to attend college or a classroom course to become a digital marketing expert.

You don’t even have to spend your time searching Google for learning resources.

We did our research and created a list of the best resources (almost all free), you can follow and build your skills from the comfort of your home.

1. Introduction to Digital Marketing

In this module, you will be introduced to digital marketing from the very beginning. Keeping in mind the diverse background of students, courses equip students right from the basics of digital marketing. Following are some important topics covered here:

• What is digital marketing?
• Importance of digital marketing
• Difference between traditional and digital marketing
• Discuss the recent trends and current scenario of the industry 
• How digital marketing has been a tool of success for companies?
• How to use digital marketing to increase sales
• How to conduct a competitive analysis?
• Case studies on digital marketing strategies

2. Website Planning and Creation

Businesses create a website to generate leads, increase their credibility among consumers, and deliver their marketing messages. Today, no matter how small-scale a business is, they still have a website. Because of its growing importance, the right course will teach you to create a website from scratch on WordPress. 

In this module, the topics covered are the various elements of a website and every function WordPress can perform along with all the information you need to know to build a website from the very beginning like how to add content, install and activate plugins, and how to incorporate design elements to your website. 

3. Search Engine Optimisation (SEO)

Search Engine Optimisation or SEO is essentially making alterations to your website, so it organically ranks first on a search engine’s results page (SERP). It is arguably the heaviest part of the course, however certain institutes teaching methods and support make it easier for students. 

In this module, you will learn about the various search engines and their algorithms. You will learn about the various factors in play to make a website rank first on a search engine’s result page & master the different aspects of SEO like on-page and off-page optimization, keywords research, meta tags, meta description, link building, and more. 

4. Search Engine Marketing

Search Engine Marketing or SEM involves the advertising of a company’s website by increasing its visibility on a search engine’s result page (SERP) principally by paid efforts. Most of the courses will teach you how to carry out SEM activities via the Google Ads platform.

You will learn all the features of the Google Ads platform and its algorithm, based on which the advertisements rank on the SERP. Following this, you will learn how to use the Google Keyword Planner. Here you will learn about search volume, cost-per-click (CPC), customer lifetime value (CLV), and other such metrics.

As a part of the course module, an advanced comprehensive course will also teach how to write a compelling ad copy, URL, ad description, and call-to-action (CTA). 

5. Social Media Marketing

Social Media Marketing (SMM) involves paid as well as organic marketing techniques on social media platforms like Facebook, Instagram, YouTube and more to drive traffic to a company’s website. In this module, you will learn to create effective social media strategies on platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, Snapchat, etc. 

You will learn to target the right audience, build a social media campaign, write ad copies and ad creatives. In addition to this, you will also learn the various metrics involved in SMM like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more.

6. Content Marketing & Strategy

Content Marketing is the comprehensive strategy to attract or retain a target audience by creating and sharing relevant and valuable content; eventually to impel a profitable action. This module comprises exhaustive training sessions that delve into content marketing and its importance.

Here, you will learn in-depth about the various types of content and how to capitalize on trending topics. Besides this, you will also learn about content bucketing and how to create a social media content calendar for a brand. If you choose the right course, they might also show you case studies on successful content marketing strategies of brands for deeper understanding. 

7. Web Analytics

Web Analytics is analyzing a website visitor’s behavior. In this module, you will learn how to track and analyze a website visitor’s actions via Google Analytics.

Courses take you through the entire Google Analytics interface and familiarize you with all the analytics terminology like bounce rate, page view, session time, etc. You will also learn how to optimally use Google Analytics to decode a website’s audience, behavior, and acquisition reports.

By the end of the module, you will learn how to track a website visitor down the conversion funnel and what information to extract from it.

8. Digital Media Planning and Buying

Media Planning is determining when, where, and how often to advertise to maximize conversions and ROI. In this module, you will learn what media buying is and its various types. Courses also familiarize you with all the media buying terminologies like cost-per-install (CPI), cost-per-order (CPO), cost-per-acquisition (CPA), click-through-rate (CTR), etc. 

You will also delve into platform-based Ad space, and media planning and budgeting. You will be adept at building an effective media planning and buying strategy by the end of the course.

9. Web Remarketing

Web Remarketing is the process of using a JavaScript tag to serve targeted ads to consumers who have visited your website or taken an action on it. In this module, you will learn about the basics of remarketing and how to create a remarketing list.

You will receive training on how to create remarketing lists on Google Ads using the Google Ads tag and on Facebook using their Facebook Pixel code. In addition to this, certain courses also delve into dynamic remarketing and case studies on it. 

10. Email Marketing

In layman’s terms, email marketing is the process of using electronic mail to communicate commercial messages to a current or potential consumer. In this module you will learn about the types of emails and how to create an appealing email; essentially to drive conversion or an action from a consumer. 

Top-rated courses teach you how to build the right subscriber list and build a database by segmenting based on demographics, mode of acquisition, target group, etc. They also equip you with email marketing tools and software to help you design attractive emails. In addition to this, the right course will teach you how to automate emails and how to extract information from email campaign analytics. 

11. Design Essentials

To become a successful digital marketer, you need to understand the importance of the role played by design. Hence, in this module, you will understand the aesthetics of a brand and delve deeper into the various essentials of design such as typography, colors, and themes.

With the help of case studies, you will the various characteristics of an ad. By the end of this module, you will have a basic understanding of design which will further help you create attractive creatives. Hence, it is important you choose the right course which uses case studies for better understanding.

12. Mobile Marketing

As the name suggests, mobile marketing is the act of promoting your business via mobile. In this module, you will learn how to promote your app, increase app installations, analyze app metrics, and app store optimization (ASO). Besides this, you will learn how to increase an app’s engagement through in-app advertising, in-app messaging, and push notifications. 

Another aspect of mobile marketing training focuses on conducting mobile web analytics and mobile display advertising which very few courses cover.

13. E-Commerce Management

E-Commerce Management is the act of managing an e-commerce store and its activities to ensure a positive customer buying experience. In this module, you will delve into e-commerce, its types, and how to create an e-commerce website from scratch.

You learn about the essentials of e-commerce business including topics like e-commerce marketing, product keyword research, inventory management, supply chain management, packaging & shipping, selling on online platforms, uploading products to an online marketplace, and business processes. 

14. Online Reputation Management

Online Reputation Management or ORM is the act of controlling or influencing the perception of a brand, company, or individual over the internet. The right course will being with introducing you to ORM and help you explain its importance by providing you with negative conversations or poor ORM examples of brands. 

Further, you will learn the steps for effective online reputation management and familiarize yourself with the tools to do so. Besides this, you will also learn crisis management to give you a thorough understanding of ORM.

15. Adsense, Blogging, and Affiliate Marketing 

Through this module, you will learn how to monetize a blog or a website through Adsense and affiliate marketing. You will learn how to leverage the power of Google Adsense and YouTube Adsense to generate revenue from a website or a blog. In addition to this, very few courses will teach you how to write creative content which is SEO-friendly.  

16. Video Marketing 

In this module, you will learn script writing and execution of a video and how to market it using the right platforms. You will learn how to strategize video content that will result in positive brand awareness for a company. You will understand which elements are important in videos going viral and thus be able to apply those key elements for yourself.

17. Marketing Automation, Influencer & Podcast Marketing

Influencer Marketing, Podcast Marketing, Marketing Automation, etc are a few digital marketing subjects that have recently picked up and are highly effective but are not offered by all courses currently. Thus make sure to choose a course that includes these topics as they’re highly in-demand today.